Fancy Coffee with Jackie Chan?

Singapore diners are today coming away with more than a mouthful after Alternate Ads’ debut campaign in the island’s advertising market - they are getting an eyeful as well.
A startup is now offering tabletops at cafes as an advertising opportunity. Alternate Ads, spearheaded by Angela C. Tan, has just completed its first campaign, a movie promotion for the Jackie Chan vehicle Shanghai Knights. The company has over 350 cafes signed up on its network. The cafe are found island-wide in Singapore.

As a new medium, Tan had to spend some time persuading cafe owners to join the network. “Many of them were worried about possible damage to their tables.”
Tan is now working to expand the network. She is in talks with big chain like Coffee Bean and Tea Leaf and Starbucks about working with her.

Source: Advoice

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