Starhub MTV Code

Telco Advertiser Starhub has also jumped onto the tabletop bandwagon

Telco Advertiser Starhub has also jumped onto the tabletop bandwagon with the launch of its MTV Code Mobile Plan campaign, which is running at youth ‘hotspots’ such as Gelare Cafe at Far East Plaza, Galilee at Orchard and National Library, Mod Cafe at Cuscaden, Mr Bean at Selegie, Graffiti Cafe at the Heeren, Lip’s Cafe at Orchard Cineleisure have the Starhub MTV Code campaign emblazoned on their tables today.

“I am extremely happy with the response from advertisers and agencies such as BVI, Disney, Starhub, MTV, OMD, Zenith Media, Batey Ads for seeing the strength in Table Advertising” says Angela C. Tan, founder of Alternate Ads. “They are marketers that can see the effectiveness and impact of a medium that is sitting right in front of the of the diners’ faces for the entire time they are at the cafe’, making the advertisements work harder and giving more value to the advertiser.”

Tan also gives a lot of credit to the people and companies that have made her vision for Table Advertising come to life: “Irene Lam of OMD, Maria Victoria of BVI, Disney, Charlee Ng of Zenithmedia, Howard of Batey Ads, Yasmeen of Starhub, Magdeline of MTV, Lina Latip of Gelare, Monkey’s Cafe, all have been of great help to get this going and push this new medium out there. I have always believed in the concept of ambient media, but it needs people with a vision for something new to push it to the next level.

Source: Advoice