Diversifying the media scene
In the best of times a marketeer needs come up with something
really special to reach his or her audience. In the worst of time
it is the marketing brain with the most imagination that will
survive off ideas that are truly innovative.
Which is where Angela C. Tan, the founder of Alternate Ads believe
she has come up with something. Finding that special place between
tried marketing wisdom and innovative thinking. Alternate is
forging a new market segment that has remained surprisingly empty
for far too long.
The concept is simple - Table Advertising, where else can one find
a captive audience that stays for a long period of time digesting
not only the food in front of them, but also the message of the
table?
Other benefits to the advertiser follow that tried and trusted law
of marketing- Logic. For instance, cafe, bistro, bars are places
where disposable income, yuppies, trend-setters, young adult, teens
and the influential all spend notorious amount of time. All areas
that are highly sought after by advertisers.
By Alistar Harding