Media Development Authority

Ready to turn over to a new perspective?
Plasma screens, projectors, home theatres.. High Definition TV is popping up everywhere - but in the middle of your cafe table? It's true. As our world opens up to new technologies and information pathway, Media Development Authority (MDA) teamed up with Alternate Ads (Table Ambient Media Specialist) together they are ready to show Singapore Diners the HD difference!

Targeting at Gelare Cafe island-wide, the MDA Table Ads campaigns are geared to capture your interest, generate conversation and debate between your friends. Let’s face it, everyone wants to know if there really is a significant difference between analogue and high definition, and believe us, the Table Ambient Media do just that. Cleverly intriguing you with an interactive element, you’ll not only have the chance to see the HD difference, but experience it by flipping between an old analogue TV set and the new HDTV screen capture.

By Michelle Pinto
Canada